Adobe Firefly Video

Adobe Firefly Video brings AI video generation into Adobe Premiere Pro and Adobe Express rather than requiring a separate tool in your workflow. The practical value is less about a single generative model and more about what you can do inside an edit: generate B-roll that matches existing footage style, extend a clip by a few seconds with Generative Extend, remove objects from a shot, or create a transition. Under the hood, Firefly Video routes requests to multiple underlying models — including Sora 2, Veo 3, and Runway — through a unified interface. All outputs are cleared for commercial use with IP indemnification, which matters for agency work. The limitation is that it's genuinely dependent on Adobe Creative Cloud: it costs $22.99/mo at minimum, generation credits are capped even on paid plans, and as a standalone tool for someone not already in Premiere it doesn't make much sense. For editors who live in Adobe's tools, it's the most practical way to add AI video into a real production pipeline.