Repurpose Long Videos into Multiple Shorts

How AI Analysis Works

Opus Clip AI will:

• Transcribe the entire video
• Identify emotional peaks, key statements, and interesting moments
• Score each potential clip for "virality" based on hook strength, emotional engagement, and completeness
• Automatically reframe to vertical (smart face tracking)
• Generate captions for each clip

Alternative: Vidyo.ai

If you want more control:

• Vidyo.ai lets you manually adjust clip boundaries after AI suggestion
• Supports custom aspect ratios (not just 9:16)
• Offers template-based branding during extraction
• Better for educational and tutorial content

Review AI Selections

The AI will typically generate 15-25 potential clips from a 30-minute video. Review each:

• Does the clip make sense out of context? (Standalone value is critical)
• Is there a strong hook in the first 3 seconds?
• Does it end at a natural point (not mid-sentence)?
• Is the virality score above 70? (Below 60, consider skipping)

Step 3: Select and Curate Your Best Clips (10 minutes)

Selection Criteria

Rank clips by these factors:

• Hook strength: Does the first sentence grab attention?
• Standalone value: Can someone understand this without watching the full video?
• Emotional resonance: Does it provoke curiosity, surprise, humor, or inspiration?
• Shareability: Would someone share this with a friend or colleague?
• Relevance: Does it align with your current marketing goals?

Aim for Variety

From 20+ AI suggestions, select 10-15 that cover:

• 3-4 "hot take" or opinion clips (highest virality potential)
• 3-4 educational or how-to clips (evergreen value)
• 2-3 storytelling or personal anecdote clips (connection and authenticity)
• 1-2 funny or unexpected moments (shareability)

Naming Convention

Organize your clips with clear file names:

• [Source]_[Topic]_[Platform]_[Number].mp4
• Example: podcast-ep42_ai-tools-tip_tiktok_01.mp4

Step 4: Enhance and Brand Each Clip (20 minutes)

Import into CapCut

Open CapCut and import your selected clips. For each clip:

Captions and Text

• Review auto-generated captions for accuracy
• Apply a consistent caption style across all clips:
  • Font: Bold, easy to read (Montserrat, Inter, or similar)
  • Size: Large enough for mobile (takes up ~20% of screen width)
  • Position: Bottom center, above platform UI elements
  • Style: Word-by-word highlight or full sentence — pick one and stick with it
• Add a hook text overlay in the first 2 seconds (e.g., "This changed everything...")

Branding Elements

• Logo watermark: Small, semi-transparent, corner placement
• Brand colors: Apply to caption highlights and text overlays
• Consistent intro card (0.5-1 second): Your name/handle
• End card (1-2 seconds): "Follow for more" or CTA

Engagement Boosters

• Add subtle zoom-ins at key moments
• Use emoji reactions for emphasis (sparingly)
• Insert a progress bar at the top (increases watch-through rate)
• Add sound effects for emphasis (whoosh, pop) at 30% volume

Step 5: Platform-Specific Optimization (10 minutes)

TikTok

• Length: 30-60 seconds (sweet spot)
• Add trending sounds if relevant
• Use 3-5 niche hashtags + 1-2 broad hashtags
• Post with a question or hook as the caption text
• Pin top comment with additional context or CTA

Instagram Reels

• Length: 30-90 seconds
• Add cover image (important for grid aesthetics)
• Use Reels-specific features (polls, quizzes) when possible
• Caption with value-first text, hashtags at the end
• Share to Stories with "New Reel" sticker for extra reach

YouTube Shorts

• Length: Under 60 seconds (strict limit)
• Title matters more than other platforms — include keywords
• Add end screen linking to the full video
• Use #Shorts in description
• Thumbnail: First frame should be visually compelling

LinkedIn

• Length: 30-90 seconds
• Captions are essential (many watch muted at work)
• Professional tone — edit out casual language if needed
• Post with a text hook above the video (LinkedIn rewards text + video)
• Tag relevant people or companies for reach

Step 6: Schedule and Publish (15 minutes)

Content Calendar Strategy

From one batch of 10-15 clips:

• Week 1: Post 5-6 clips (highest virality scores first)
• Week 2: Post 4-5 clips
• Week 3: Repost top performers with new captions
• After 30 days: Recycle best clips to new audiences

Optimal Posting Times (General guidelines — test for your audience)

• TikTok: 7-9 AM, 12-1 PM, 7-9 PM
• Instagram: 11 AM-1 PM, 7-9 PM
• YouTube: 2-4 PM (Shorts feed is less time-sensitive)
• LinkedIn: 7-8 AM, 12 PM (weekdays only)

Batch Scheduling Tools

• Buffer: Simple scheduling for all platforms ($15/month)
• Later: Visual planner with auto-publish ($25/month)
• Hootsuite: Enterprise-level with analytics ($99/month)
• Native scheduling: Free option on each platform

Advanced Tips

Maximize Output from One Video

• Extract clips in both 9:16 (shorts) and 16:9 (feed posts)
• Create quote cards from text-only highlights
• Turn key points into carousel posts (Instagram, LinkedIn)
• Use audio clips for audiograms or podcast teasers

A/B Testing

• Test 2-3 different hooks for the same content
• Try different caption styles (word highlight vs. full sentence)
• Compare posting times across platforms
• Track which clip topics perform best and create more

Performance Metrics to Track

• View-through rate (what % watched to the end)
• Shares and saves (strongest engagement signals)
• Profile visits from clips (conversion metric)
• Follower growth per clip (long-term value)

Estimated Costs

Budget Option ($0-30/month):

• Opus Clip Free: 60 minutes processing/month
• CapCut Free: Full editing features
• Native platform scheduling: Free

Professional Option ($50-80/month):

• Opus Clip Pro: $29/month (10 hours processing)
• CapCut Pro: $10/month
• Buffer Pro: $15/month
• Total: $54/month for potentially 40-60 clips/month

Expected Results

From one 30-minute source video:

• 15-20 AI-generated clip candidates
• 10-15 polished, branded clips
• 2-3 weeks of consistent social media content
• 3-5 clips with high viral potential
• 80% time savings compared to manual clipping