Create Marketing Videos from Text Scripts

• Log into InVideo AI and click "Create New Video"
• Select the aspect ratio for your target platform:
  • 16:9 for YouTube, websites
  • 9:16 for TikTok, Instagram Reels, YouTube Shorts
  • 1:1 for Facebook Feed, LinkedIn
• Choose a marketing video template that matches your tone (minimal, bold, playful, corporate)

Input Your Script

• Paste your marketing copy into the text prompt
• InVideo AI will automatically:
  • Match relevant stock video clips to your script
  • Generate scene transitions
  • Apply background music that fits the mood
  • Create text overlays from key phrases

Refine the AI Output

• Review each scene: does the footage match the message?
• Swap out any generic clips that feel off-brand
• Adjust text placement so it does not overlap important visuals
• Trim scenes that feel too long — keep pacing tight

Step 3: Customize Brand Elements (5 minutes)

Upload Brand Assets

• Logo file (PNG with transparent background, min 500x500px)
• Brand color hex codes for text, backgrounds, and accents
• Custom fonts if available (or select the closest match from the library)

Apply Consistent Branding

• Place your logo in a corner (typically top-left or bottom-right)
• Use brand colors for text overlays and lower thirds
• Ensure font size is readable on mobile (minimum 24pt equivalent)
• Add a branded intro bumper (2-3 seconds) and outro card

Pro Tip: Create a brand kit in InVideo so you can reuse these settings across all future videos.

Step 4: Add Voiceover and Captions (5 minutes)

Choose Your Voiceover Approach

• AI Voice: Select from InVideo built-in voices or use ElevenLabs for premium quality. Match voice gender, age, and energy to your audience.
• Record Your Own: Use a USB condenser microphone in a quiet room. Record in short segments for easier editing.
• Hire Talent: Fiverr or Voices.com for professional voiceover ($20-100 per script).

Add Captions

Captions are critical — 85% of social media videos are watched on mute:

• Enable auto-caption generation
• Choose a caption style: bold bottom-center (TikTok style), subtitle bar, or word-by-word highlight
• Review for accuracy — AI transcription can mishandle brand names and technical terms
• Adjust timing so captions sync precisely with audio

Audio Mixing Tips

• Voiceover should be the loudest element (-6 dB to -3 dB)
• Background music at 20-30% of voiceover volume (-18 dB to -12 dB)
• Add a slight fade-in on music and fade-out under CTA

Step 5: Export and Optimize (5 minutes)

Export Settings by Platform

Pre-Publish Checklist

• Watch the full video on your phone (most viewers are mobile)
• Check that captions are fully visible and not cut off by platform UI
• Verify CTA is clear and appears long enough to read
• Confirm logo is visible but not distracting
• Test audio with and without headphones

Create Platform Variants

Export multiple versions from the same project:

• Full-length version for YouTube
• 30-second cut for paid ads
• 15-second teaser for Stories
• Square crop for feed posts

Common Mistakes to Avoid

• Too much text on screen: Keep on-screen text to 6 words or fewer per frame
• Weak hook: If the first 3 seconds are boring, viewers scroll away — lead with impact
• No CTA: Every marketing video needs a clear next step for the viewer
• Ignoring mobile: Always preview on a phone screen before publishing
• Generic stock footage: Replace any clip that looks obviously like stock video

Estimated Costs

Free Option:

• InVideo AI free plan (watermark, limited exports)
• CapCut free plan for editing
• YouTube Audio Library for music

Professional Option ($20-50/month):

• InVideo AI Business: $25/month (no watermark, premium templates)
• CapCut Pro: $10/month (advanced features)
• Epidemic Sound: $15/month (premium music library)

Next Steps

Once you have your first marketing video:

• A/B test different hooks on the same video
• Track performance metrics (view-through rate, click-through rate, conversions)
• Repurpose top-performing videos into new formats
• Build a library of reusable brand templates